Top Wealth + Best-in-State · rank 31 · New York, New York · listed firm: UBS Private Wealth Management
Identity & firm
- Firm — UBS Financial Services Inc. (Inception Partners, UBS Private Wealth Management) (high)
- “Currently employed by and registered with the following Firm(s): IA UBS FINANCIAL SERVICES INC. 1285 Avenue of the Americas 38th Floor New York, NY 10019 CRD# 8174 Registered with this firm since: 10/26/2021” — sec_finra_regulatory
- Parent company — UBS Group AG (high)
- “A leader in wealth management Backed by the strength of our parent company, UBS AG” — firm_official
- Firm type — wirehouse (high)
- “UBS is the third wirehouse assignment for Sobel, who worked for six-and-a-half years at Morgan Stanley through the end of 2013 and who joined Merrill in October 2016.” — professional_press
- “B UBS FINANCIAL SERVICES INC. 1285 Avenue of the Americas 38th Floor New York, NY 10019 CRD# 8174 Registered with this firm since: 03/19/2021” — sec_finra_regulatory
- Team name — Inception Partners (high)
- “At Inception Partners, we are the team best suited to precisely deliver that.” — firm_official
- Team size — 6 (high)
- “Brandon Sobel Managing Director–Wealth Management Private Wealth Advisor” — firm_official
- “51 Client relationships 12 client to team member ratio” — firm_official
- CRD — 4464190 (high)
- “BRANDON MATTHEW SOBEL CRD# 4464190” — sec_finra_regulatory
- Years experience — 24 (high)
- “B 01/2002 - 10/2002 FAHNESTOCK & CO. INC. 249 NEW YORK, NY” — sec_finra_regulatory
- “Backed by more than two decades of experience in financial services, Brandon possesses deep expertise in portfolio management, advanced planning strategies, and the unique financial dynamics of wealth creators.” — firm_official
- Designations — — (high)
- “This individual has passed 0 principal/supervisory exams, 2 general industry/product exams, and 1 state securities law exam.” — sec_finra_regulatory
- “University of Maryland Private Wealth Advisor Senior Portfolio Manager” — firm_official
Book of business
- Team AUM ($M) — 1750 (high)
- “The proof is in our numbers $1.75B Assets under management 51 Client relationships” — firm_official
- “"Team Assets (Custodied)":"$1.6B"” — forbes_shook
- Account minimum ($M) — 5 (high)
- “"Minimum account size for new business":"$5M"” — forbes_shook
- Typical client net worth ($M) — 32.5 (high)
- “"Typical Net Worth of Relationships":"$15-50M"” — forbes_shook
- Client niche — startup founders, entrepreneurs and venture investors in technology (pre/post-liquidity) (high)
- “Startup founders and venture firms rely on strategic problem-solvers who can navigate complexity, unlock opportunities, and drive transformative solutions.” — firm_official
- “With a passion for working closely with a select group of accomplished clients—including founders, entrepreneurs, and corporate executives—Brandon tailors his guidance to align with their most meaningful ambitions.” — firm_official
- Custodians — gap: not_applicable
- Fee model — fee_plus_commission (medium)
- “Currently employed by and registered with the following Firm(s): IA UBS FINANCIAL SERVICES INC.” — sec_finra_regulatory
Positioning & marketing
- Website url — https://advisors.ubs.com/inception/ (high)
- “Inception Partners Home (current) Meet the team Contact” — firm_official
- Value proposition (verbatim) — Advice for Founders. Driven by excellence. Startup founders and venture firms rely on strategic problem-solvers who can navigate complexity, unlock opportunities, and drive transformative solutions. At Inception Partners, we are the team best suited to precisely deliver that. (high)
- “Advice for Founders. Driven by excellence. Private Wealth Management Connect with us today Startup founders and venture firms rely on strategic problem-solvers who can navigate complexity, unlock opportunities, and drive” — firm_official
- Differentiators — Highly selective — works exclusively with ultra-high-net-worth clients, Deliberately limited client roster for focus, discretion and impact (51 relationships, 12:1 client-to-team-member ratio), Founder/venture specialization: business sale, scaling, new venture launch, Integrates UBS investment bank and Family Office Solutions for institutional-level business solutions, End-to-end exit and succession coverage from planning through transaction close and post-liquidity management (high)
- “Our work is highly selective, focused exclusively on ultra-high-net-worth clients who demand the highest caliber of insight, execution, and results. By working with a limited number of exceptional founders and investors,” — firm_official
- “Partnering with resources across UBS, including UBS Family Office Solutions as well as our global investment bank, we integrate institutional-level business solutions for family offices.” — firm_official
- Content marketing — none (medium)
- “Pursuing your goals together Our mission is to provide quality strategies customized to your needs. Our goal is to be your primary source of financial advice.” — firm_official
- Has podcast — no (medium)
- ““UBS On-Air” Podcasts: Expert portfolio insights when you need them” — firm_official
- Books published — 0 (medium)
- “Backed by more than two decades of experience in financial services, Brandon possesses deep expertise in portfolio management, advanced planning strategies, and the unique financial dynamics of wealth creators.” — firm_official
- Linkedin url — https://www.linkedin.com/in/brandon-sobel-3348ab16 (high)
- “https://www.linkedin.com/in/brandon-sobel-3348ab16” — firm_official
- “Brandon Sobel - Wealth Management” — social_or_third_party_db
- Social presence — linkedin_active (medium)
- Press awards — Barron's Top 1,200 Financial Advisors, 2025, Barron's Top 1,500 Financial Advisors, 2026, UBS Wealth Management Pinnacle Council, 2026, Recruited from Merrill Lynch to UBS Private Wealth Management (AdvisorHub / Financial Planning coverage, 2021) (high)
- “Barron's Top 1,200 Financial Advisors, 2025 The Barron's rating is awarded annually in March and is based on information from the prior year Q3. Barron's Top 1,500 Financial Advisors, 2026” — firm_official
- “UBS Wealth Management Pinnacle Council, 2026” — firm_official
Visual brand
- Has distinct logo — no (high)
- Logo url — https://advisors.ubs.com/inception/media/321450/UBS_Logo_Semibold.svg (high)
- Visual brand notes — Standard UBS advisor-site template: white ground, UBS red keyline accents and red line-icon set, corporate sans type. Distinguishing imagery is an aspirational motorsport hero shot (race car) plus grey-scale headshots and stock business photography. (high)
- “mediahandler/media/500799/Inception-Race Car 3-FB-sky.jpg” — firm_official
