Top Wealth · rank 246 · Atlanta, Georgia · listed firm: Merrill Private Wealth Management
Identity & firm
- Firm — Merrill Private Wealth Management (high)
- “Buck Wiley III - Merrill Private Wealth Management” — forbes_shook
- Parent company — Bank of America (high)
- “Merrill Lynch, Pierce, Fenner & Smith Incorporated (Atlanta, GA)” — sec_finra_regulatory
- “the investment insights of Merrill and the banking convenience and lending solutions of Bank of America” — firm_official
- Firm type — wirehouse (high)
- “Merrill Lynch, Pierce, Fenner & Smith Incorporated (Atlanta, GA)” — sec_finra_regulatory
- Team name — The Wiley Group (high)
- “THE WILEY GROUP - Financial Advisor in Atlanta, GA 30326 | Merrill” — firm_official
- Team size — 7 (medium)
- “Buck Wiley” — firm_official
- CRD — 4368040 (high)
- “F.M. Wiley III (also known as "BUCK WILEY" and "FLOYD MURRAY WILEY III")” — sec_finra_regulatory
- Years experience — 25 (medium)
- “Approximately 23 years (calculated from industry calendar date of "2001-04-16" to present)” — sec_finra_regulatory
- Designations — CIMA, other:JD (international tax lawyer, KPMG) (medium)
- “Managing Director, Private Wealth Advisor” — firm_official
Book of business
- Team AUM ($M) — 2800 (high)
- “Team Assets (Custodied): $2.8B” — forbes_shook
- Account minimum ($M) — 5 (high)
- “Minimum Account Size for New Business: $5M” — forbes_shook
- Typical client net worth ($M) — 25 (high)
- “Typical Net Worth of Relationships: $10-40M” — forbes_shook
- Client niche — intergenerational family wealth, foundations/endowments, and company founders (high)
- “Corporate Executives, Foundations and Endowments, Intergenerational Family Wealth, Family Offices, Nonprofit Organizations, Company Founders/Private Business Owners & Entrepreneurs, Entertainment Industry Professionals, ” — firm_official
- Custodians — gap: not_applicable
- Fee model — fee_plus_commission (medium)
- “F.M. Wiley III (also known as "BUCK WILEY" and "FLOYD MURRAY WILEY III")” — sec_finra_regulatory
Positioning & marketing
- Website url — https://advisor.ml.com/sites/ga/atl-pw/wileygroup (high)
- “THE WILEY GROUP - Financial Advisor in Atlanta, GA 30326 | Merrill” — firm_official
- Value proposition (verbatim) — Managing your wealth begins with a deep understanding of your full financial picture. (high)
- “Managing your wealth begins with a deep understanding of your full financial picture.” — firm_official
- Differentiators — Deliberately limited client roster enabling personalized attention, Multigenerational planning for current and future family members, Merrill investment insights paired with Bank of America banking and lending, Access to Merrill Center for Family Wealth and Family Office Services, Dedicated specialists working alongside the Private Wealth advisor (high)
- “Working with a limited number of clients, we are able to offer you and your family personalized attention for all aspects of your financial life, now and for future family members.” — firm_official
- “Tap into the knowledge of specialists who work closely with your Merrill Private Wealth advisor” — firm_official
- Content marketing — none (medium)
- “Access information and ideas to help you pursue your goals” — firm_official
- Has podcast — no (medium)
- “THE WILEY GROUP - Financial Advisor in Atlanta, GA 30326 | Merrill” — firm_official
- Books published — 0 (medium)
- “THE WILEY GROUP - Financial Advisor in Atlanta, GA 30326 | Merrill” — firm_official
- Linkedin url — https://www.linkedin.com/in/buck-wiley-iii-711366/ (high)
- “Buck Wiley III - Merrill Lynch | LinkedIn” — social_or_third_party_db
- Social presence — linkedin_active (low)
- “Buck Wiley III - Merrill Lynch | LinkedIn” — social_or_third_party_db
- Press awards — Barron's Top 1,500 Financial Advisors (2026), Barron's Top 1,200 Financial Advisors (multi-year), Bloomberg Businessweek 'How I Got Here' profile (2012), Global Institutional Consultant accreditation (2012) (medium)
- “341 Merrill Advisors Recognized on the 2026 Barron's "Top 1,500 Financial Advisors" List. Published on March 20, 2026. Ranking based on data as of September 30, 2025.” — professional_press
- “How I Got Here: Merrill Lynch's Buck Wiley - Bloomberg” — professional_press
Visual brand
- Has distinct logo — no (high)
- “Merrill Private Wealth Management” — firm_official
- Logo url — gap: not_found_after_search
- Visual brand notes — Standard Merrill corporate template: white ground, navy and Merrill bull-mark accents, clean sans-serif type, generic stock lifestyle photography. No team-specific palette or imagery. (medium)
- “Merrill Private Wealth Management” — firm_official