Top Wealth + Best-in-State · rank 3 · New York, New York · listed firm: Merrill Wealth Management
Identity & firm
- Firm — Merrill Wealth Management (Katz Wealth Advisors) (high)
- “MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED” — sec_finra_regulatory
- “Katz Wealth Advisors - Financial Advisors in New York, NY 10019 | Merrill” — firm_official
- Parent company — Bank of America (high)
- “BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation ("BofA Corp.").” — firm_official
- Firm type — wirehouse (high)
- “MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED” — sec_finra_regulatory
- Team name — Katz Wealth Advisors (high)
- “Katz Wealth Advisors - Financial Advisors in New York, NY 10019 | Merrill” — firm_official
- Team size — 15 (medium)
- “Meet Our Team” — firm_official
- CRD — 5008122 (high)
- “DAVID JORDAN KATZ” — sec_finra_regulatory
- Years experience — 20 (high)
- “10/12/2005” — sec_finra_regulatory
- Designations — CPWA, other:CEPA, other:CPFA, other:CRPC, other:SE-AWMA (high)
- “Investments & Wealth Institute® (The Institute) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®.” — firm_official
Book of business
- Team AUM ($M) — 2200 (high)
- “"Team Assets (Custodied)":"$2.2B"” — forbes_shook
- Account minimum ($M) — 5 (high)
- “Minimum Account Size: $5M for new business” — forbes_shook
- Typical client net worth ($M) — 47.5 (high)
- “Typical Household Net Worth: $20-75M” — forbes_shook
- Client niche — entrepreneurs/founders, multi-generational families, hedge fund and private equity principals, law firm partners, sports and entertainment, family offices (high)
- “Our Clients Entrepreneurs, founders and privately held entities. Multi-generational families, financial industry and real estate professionals. Hedge Fund and Private Equity principals. Law firm partners. Members of the ” — firm_official
- Custodians — gap: not_applicable
- Fee model — fee_plus_commission (medium)
- “We will provide transparency on what you're paying for and what you're getting, as well as potential opportunities and risks.” — firm_official
Positioning & marketing
- Website url — https://advisor.ml.com/sites/ny/5av-fin-ctr/katz-wealth-advisors (high)
- “Katz Wealth Advisors - Financial Advisors in New York, NY 10019 | Merrill” — firm_official
- Value proposition (verbatim) — We believe that managing wealth means collaborating with people to define what matters most. Our mission is to deliver the highest level of insight, thoughtful ideas and knowledge to simplify the complexities of financial life while providing a high quality wealth planning experience. (high)
- “We believe that managing wealth means collaborating with people to define what matters most. Our mission is to deliver the highest level of insight, thoughtful ideas and knowledge to simplify the complexities of financia” — firm_official
- Differentiators — Cultivate unwavering loyalty by deeply understanding clients' passions and pain points, Trusted confidants, collaborators and guides for complex financial situations, Simplify the complexities of financial life, Strategy reflects the client's investment personality, built around life priorities, Access to Merrill investing insights plus Bank of America credit and lending solutions (high)
- “Our vision is to cultivate unwavering loyalty by deeply understanding the passions and pain points of clients and create personalized advice and solutions to both simplify and enhance their lives. We intend to be trusted” — firm_official
- “We will work together to create a financial strategy that reflects your investment personality and is built around your life priorities.” — firm_official
- Content marketing — active (medium)
- “Sign Up for Perspectives Monthly E-Newsletter Get the latest investment insights, tips and strategies to help you live your best financial life” — firm_official
- Has podcast — no (medium)
- “Welcome Recognition About Us Meet Our Team Insights About Merrill” — firm_official
- Books published — 0 (low)
- “Welcome Recognition About Us Meet Our Team Insights About Merrill” — firm_official
- Linkedin url — https://www.linkedin.com/in/david-katz-cpwa%C2%AE-se-awma%E2%84%A2-cepa%C2%AE-cpfa%C2%AE-93914a106/ (medium)
- “David Katz, CPWA®, SE-AWMA™, CEPA®, CPFA® - Merrill Lynch Wealth Management | LinkedIn” — social_or_third_party_db
- Social presence — linkedin_active (low)
- “David Katz, CPWA®, SE-AWMA™, CEPA®, CPFA® - Merrill Lynch Wealth Management | LinkedIn” — social_or_third_party_db
- Press awards — Barron's "Top 1,200 Financial Advisors", 2023-2026, Barron's "Top 250 Private Wealth Management Teams", 2024, Financial Planning's "Top 40 Advisors Under 40", 2022, Financial Planning's "Top 40 Brokers Under 40", 2022-2023 (high)
- “Barron's "Top 1,200 Financial Advisors", 2023-2026 (Published annually February – March. Rankings based on data as of September 30 of prior year.)” — firm_official
- “Barron’s “Top 250 Private Wealth Management Teams”, 2024 (Published on May 10, 2024. Rankings based on data as of December 31, 2023.)” — firm_official
Visual brand
- Has distinct logo — no (medium)
- “Katz Wealth Advisors - Financial Advisors in New York, NY 10019 | Merrill” — firm_official
- Logo url — gap: not_found_after_search
- Visual brand notes — Merrill corporate template: white ground, gray (#646464) UI accents, sans-serif type, standard bull-brand chrome; identity carried by headshots and stock lifestyle photography rather than a team mark. (medium)
- “fill='%23646464'” — firm_official