Next-Gen + Best-in-State · rank 40 · Santa Barbara, California · listed firm: UBS Wealth Management
Identity & firm
- Firm — UBS Financial Services Inc. (high)
- “IA UBS FINANCIAL SERVICES INC. 222 E. CARRILLO ST., SUITE 106 SANTA BARBARA, CA 93101 CRD# 8174 Registered with this firm since: 11/12/2013” — sec_finra_regulatory
- Parent company — UBS Group AG (high)
- “Wealth Management and Private Wealth Management and UBS International are divisions of UBS Financial Services Inc., a subsidiary of UBS AG.” — firm_official
- Firm type — wirehouse (high)
- “Wealth management services in the United States are provided by UBS Financial Services Inc., a registered broker-dealer offering securities, trading, brokerage and related products and services.” — firm_official
- “IA UBS FINANCIAL SERVICES INC.” — sec_finra_regulatory
- Team name — Sycamore Wealth Management (high)
- “Sycamore Wealth Management - Santa Barbara, CA | Financial Advisors” — firm_official
- Team size — 2 (medium)
- “Harrison Croff – Managing Director–Wealth Management” — firm_official
- “Rachael Stiny – Authorized Officer, Team Administrator” — firm_official
- CRD — 6197598 (high)
- “BrokerCheck Report
HARRISON T CROFF CRD# 6197598” — sec_finra_regulatory
- Years experience — 13 (medium)
- “Registered with this firm since: 10/28/2013” — sec_finra_regulatory
- “This broker was previously registered with the following securities firm(s): No information reported.” — sec_finra_regulatory
- Designations — — (medium)
- “0 Principal/Supervisory Exams 2 General Industry/Product Exams 1 State Securities Law Exam” — sec_finra_regulatory
- “Harrison Croff – Managing Director–Wealth Management” — firm_official
Book of business
- Team AUM ($M) — 574 (high)
- “Team Assets (Custodied): $574M” — forbes_shook
- Account minimum ($M) — 1 (high)
- “Minimum Account Size for New Business: $1M” — forbes_shook
- Typical client net worth ($M) — 20 (high)
- “Typical Net Worth of Relationships: $2-20M” — forbes_shook
- Client niche — multigenerational families and business owners (high)
- “By putting financial planning at the core of everything we do, we offer the capabilities to help you, your business and your family unlock opportunity, preserve wealth and create continuity” — firm_official
- “Helping families navigate the complexities of the modern world is a key focus for him.” — firm_official
- Custodians — gap: not_applicable
- Fee model — fee_plus_commission (medium)
- “As a firm providing wealth management services to clients, UBS Financial Services Inc. offers investment advisory services in its capacity as an SEC-registered investment adviser and brokerage services in its capacity as” — firm_official
Positioning & marketing
- Website url — https://advisors.ubs.com/sycamore/ (high)
- “Sycamore Wealth Management - Santa Barbara, CA | Financial Advisors” — firm_official
- Value proposition (verbatim) — A plan for today, tomorrow and generations to come. Our highly credentialed team offers the thoughtful perspective and proactive service your family needs. (high)
- “A plan for today, tomorrow and generations to come” — firm_official
- “Our highly credentialed team offers the thoughtful perspective and proactive service your family needs” — firm_official
- Differentiators — financial planning at the core of everything we do, highly credentialed team, thoughtful perspective and proactive service, multigenerational continuity planning, quality strategies customized to your needs (high)
- “By putting financial planning at the core of everything we do, we offer the capabilities to help you, your business and your family unlock opportunity, preserve wealth and create continuity” — firm_official
- “Our mission is to provide quality strategies customized to your needs” — firm_official
- Content marketing — none (medium)
- “About Recognition Education Focus Contact” — firm_official
- Has podcast — no (medium)
- “About Recognition Education Focus Contact” — firm_official
- Books published — 0 (medium)
- “Harrison has always been passionate about providing honest and sound advice. Helping families navigate the complexities of the modern world is a key focus for him. Financial planning and investment management are core c” — firm_official
- Linkedin url — https://www.linkedin.com/in/harrison-croff-9a8abba1 (high)
- Social presence — linkedin_active (low)
- Press awards — — (medium)
- “Forbes America's Top Next-Gen (Generation) Wealth Advisors, 2025, 2026 The Forbes rating is compiled by Shook Research and awarded annually in August based on information from a 12 month period ending in March of the awa” — firm_official
Visual brand
- Has distinct logo — no (high)
- “src="mediahandler/media/321450/UBS_Logo_Semibold.svg"” — firm_official
- Logo url — https://advisors.ubs.com/sycamore/mediahandler/media/321450/UBS_Logo_Semibold.svg (high)
- “src="mediahandler/media/321450/UBS_Logo_Semibold.svg"” — firm_official
- Visual brand notes — Standard UBS corporate template: red-and-black UBS keys mark, white ground, clean sans typography, aspirational lifestyle photography (swimmer, women) plus square headshots. No team-specific palette or mark. (high)
- “src="mediahandler/media/321450/UBS_Logo_Semibold.svg"” — firm_official
- “src="mediahandler/media/611598/11-A_E-Lead Gen-4-3.jpg"” — firm_official
