John DeRosa

Top Wealth + Best-in-State · rank 35 · New York, New York · listed firm: UBS Private Wealth Management

Identity & firm

• Firm — UBS Private Wealth Management — Advocate Partners (high)
  • “John S. DeRosa – Managing Director–Wealth Management, Financial Advisor” — firm_official
• Parent company — UBS Group AG (high)
  • “John is among a select group of Financial Advisors who have earned the UBS business designation of Family Office Consultant (FOC).” — firm_official
• Firm type — wirehouse (high)
  • “JOHN SEBASTIAN DEROSA - Broker at UBS FINANCIAL SERVICES INC.” — sec_finra_regulatory
• Team name — Advocate Partners (high)
  • “John's vision for Advocate Partners has been shaped by his experiences over the last 35 years guiding entrepreneurs and wealthy families through life-changing events.” — firm_official
• Team size — 12 (high)
  • “John S. DeRosa – Managing Director–Wealth Management, Financial Advisor” — firm_official
• CRD — 1405104 (medium)
  • “JOHN SEBASTIAN DEROSA - Broker at UBS FINANCIAL SERVICES INC.” — sec_finra_regulatory
• Years experience — 41 (high)
  • “John started in the business in 1985 and has been advising clients through several business cycles, bringing a level of experience and temperament to the task of managing risk.” — firm_official
• Designations — other:Family Office Consultant (FOC), UBS, other:CEPA (Certified Exit Planning Advisor) (medium)
  • “John is among a select group of Financial Advisors who have earned the UBS business designation of Family Office Consultant (FOC).” — firm_official
  • “Exit planning and strategy for business owners, with John DeRosa listed as a Certified Exit Planning Advisor.” — firm_official

Book of business

• Team AUM ($M) — 6300 (high)
  • “Team Assets Under Custody: $6.3B” — forbes_shook
• Account minimum ($M) — 10 (high)
  • “Minimum Account Size: $10M for new business” — forbes_shook
• Typical client net worth ($M) — 55 (high)
  • “Typical Client Net Worth: $10-100M” — forbes_shook
• Client niche — entrepreneurs and business owners through exits, plus multigenerational wealth transfer for wealthy families (high)
  • “John's vision for Advocate Partners has been shaped by his experiences over the last 35 years guiding entrepreneurs and wealthy families through life-changing events.” — firm_official
• Custodians — gap: not_applicable
• Fee model — fee_plus_commission (medium)
  • “JOHN SEBASTIAN DEROSA - Broker at UBS FINANCIAL SERVICES INC.” — sec_finra_regulatory

Positioning & marketing

• Website url — https://advisors.ubs.com/advocatepartners/ (high)
  • “Our mission is to be the best partner in helping you manage your wealth.” — firm_official
• Value proposition (verbatim) — Our mission is to be the best partner in helping you manage your wealth. Our priority is clear: there is nothing more important than crafting a solid financial infrastructure that guides you forward, based on the proper alignment of interests. (high)
  • “Our mission is to be the best partner in helping you manage your wealth. Our priority is clear: there is nothing more important than crafting a solid financial infrastructure that guides you forward, based on the proper ” — firm_official
• Differentiators — "Where Advocacy Begins" — advocacy-first framing of the client relationship, Alignment of interests as the stated organizing principle, Independent thinkers who source solutions inside or outside UBS, Exit planning for business owners (CEPA-credentialed lead advisor), Family Office Consultant designation and global family office services (high)
  • “Our priority is clear: there is nothing more important than crafting a solid financial infrastructure that guides you forward, based on the proper alignment of interests.” — firm_official
  • “John is among a select group of Financial Advisors who have earned the UBS business designation of Family Office Consultant (FOC).” — firm_official
• Content marketing — none (medium)
  • “Our mission is to be the best partner in helping you manage your wealth.” — firm_official
• Has podcast — no (medium)
  • “Our mission is to be the best partner in helping you manage your wealth.” — firm_official
• Books published — 0 (low)
  • “John's vision for Advocate Partners has been shaped by his experiences over the last 35 years guiding entrepreneurs and wealthy families through life-changing events.” — firm_official
• Linkedin url — https://www.linkedin.com/in/john-derosa-152377b9/ (medium)
  • “John DeRosa - Private Wealth Advisor at UBS Financial ...” — social_or_third_party_db
• Social presence — gap: not_found_after_search
• Press awards — Barron's Top 1,200 Financial Advisors, 2025 (high)
  • “Barron's Top 1,200 Financial Advisors, 2025” — firm_official

Visual brand

• Has distinct logo — no (high)
  • “mediahandler/media/321450/UBS_Logo_Semibold.svg” — firm_official
• Logo url — https://advisors.ubs.com/mediahandler/media/321450/UBS_Logo_Semibold.svg (medium)
  • “mediahandler/media/321450/UBS_Logo_Semibold.svg” — firm_official
• Visual brand notes — Standard UBS corporate template: white ground, UBS red keyline accents and red line-icons, sans-serif type. Imagery is stock-feel UBS lifestyle/architecture photography plus one team group photo. No team-specific palette. (high)
  • “mediahandler/media/453444/Money-red.svg” — firm_official

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