Top Wealth + Best-in-State · rank 8 · New York, New York · listed firm: UBS Wealth Management
Identity & firm
- Firm — UBS Financial Services Inc. (high)
- “Michael has enjoyed a long, successful and distinguished career in the private wealth management arena. He has spent his entire career at UBS and its predecessor firms— a total of 37 years.” — firm_official
- Parent company — UBS Group AG (high)
- “Our team offers customized financial planning, advisory services, investment solutions and portfolio management via an open architecture system from UBS, one of the world’s leading wealth management firms.” — firm_official
- Firm type — wirehouse (high)
- “MICHAEL FRANCIS POPPO - Investment Adviser at UBS Financial Services Inc.” — sec_finra_regulatory
- “He holds the Series 3, 7, 63 and 65 securities licenses, as well as life insurance licenses.” — firm_official
- Team name — The Poppo Group (high)
- “With over 150 years of combined financial services experience, The Poppo Group works out of the Park Avenue, New York City location.” — firm_official
- Team size — 8 (high)
- “The group consists of eight members, and is a fully integrated financial advisory team utilizing all of our firm’s resources to serve a diverse client base, including ultra high net worth individuals, qualified retiremen” — firm_official
- CRD — 1833694 (high)
- “MICHAEL FRANCIS POPPO - Broker at UBS FINANCIAL SERVICES INC.” — sec_finra_regulatory
- “MICHAEL FRANCIS POPPO - Investment Adviser at UBS Financial Services Inc.” — sec_finra_regulatory
- Years experience — 37 (high)
- “He has spent his entire career at UBS and its predecessor firms— a total of 37 years.” — firm_official
- Designations — CIMA (high)
- “Michael earned his Certified Investment Management Analyst® (CIMA®) designation from the Wharton School at the University of Pennsylvania, has done extensive graduate work at the NYU Stern School of Business in internati” — firm_official
Book of business
- Team AUM ($M) — 2200 (high)
- “"Team Assets (Custodied)":"$2.2B"” — forbes_shook
- Account minimum ($M) — 10 (high)
- “"Minimum account size for new business":"$10M"” — forbes_shook
- Typical client net worth ($M) — 45 (high)
- “"Typical Net Worth of Relationships":"$15-75M"” — forbes_shook
- Client niche — ultra-high-net-worth individuals plus institutional plans/foundations/endowments; athletes and entertainers (high)
- “Michael focuses on advising ultra high net worth individuals, qualified retirement plans, foundations, endowments and corporations.” — firm_official
- “Michael is an Athletes & Entertainers Consultant at UBS.” — firm_official
- Custodians — gap: not_applicable
- Fee model — fee_plus_commission (medium)
- “Our team offers customized financial planning, advisory services, investment solutions and portfolio management via an open architecture system from UBS, one of the world’s leading wealth management firms.” — firm_official
Positioning & marketing
- Website url — https://advisors.ubs.com/thepoppogroup/ (high)
- “The Poppo Group - New York, NY | Financial Advisors” — firm_official
- Value proposition (verbatim) — Tailored wealth advice — Professional guidance that helps inspire confidence. Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your priorities and concerns. We'll work together to look at the big picture, discuss your vision for the future and help you confidently pursue your life goals. (high)
- “Tailored wealth advice Professional guidance that helps inspire confidence Where are you today and where do you want to be tomorrow? We recognize that a lasting relationship starts by listening and understanding your pri” — firm_official
- Differentiators — Over 150 years of combined financial services experience, Fully integrated team using all of UBS's resources, Open architecture investment platform from UBS, Senior Portfolio Manager within the UBS Portfolio Management Program, Firm-level leadership roles: UBS 401(k) and Pension Investment Committees, one of only four advisors selected (high)
- “With over 150 years of combined financial services experience, The Poppo Group works out of the Park Avenue, New York City location. The group consists of eight members, and is a fully integrated financial advisory team ” — firm_official
- “Michael is one of only four advisors who have been selected as members of the UBS 401(k) Investment Committee and UBS Pension Investment Committee.” — firm_official
- Content marketing — none (medium)
- “House View Monthly” — firm_official
- Has podcast — no (medium)
- “Home (current) Meet the team Contact” — firm_official
- Books published — 0 (medium)
- “Michael has enjoyed a long, successful and distinguished career in the private wealth management arena. He has spent his entire career at UBS and its predecessor firms— a total of 37 years.” — firm_official
- Linkedin url — gap: not_found_after_search
- Social presence — none (low)
- “The Poppo Group View FINRA BrokerCheck information Contact us Account login” — firm_official
- Press awards — Barron's Top 1,500 Financial Advisors, 2026 (top 40 in New York), Barron's Top 1,200 Financial Advisors, 2014–2025, Barron's Top 1,000 Financial Advisors, 2009–2013, Financial Times 400 Top Financial Advisers, 2015, 2016, 2018, University of Albany Excellence in Business award, 2022 (high)
- “He has been recognized on the Barron’s Top 1,200 Financial Advisors list, where he is currently in the top 40 in New York, and as one of the Financial Times 400 Top Financial Advisers in 2015, 2016 and 2018.” — firm_official
- “Barron's Top 1,500 Financial Advisors, 2026 The Barron's rating is awarded annually in March” — firm_official
Visual brand
- Has distinct logo — no (high)
- “src="mediahandler/media/321450/UBS_Logo_Semibold.svg"” — firm_official
- Logo url — https://advisors.ubs.com/thepoppogroup/mediahandler/media/321450/UBS_Logo_Semibold.svg (high)
- “src="mediahandler/media/321450/UBS_Logo_Semibold.svg"” — firm_official
- Visual brand notes — Standard UBS advisor-site template: white ground, UBS red accent, corporate sans-serif wordmark. Team identity is text-only. Uniform 289x273 professional headshots; no bespoke photography or team-specific palette. (high)
- “src="mediahandler/media/321450/UBS_Logo_Semibold.svg"” — firm_official
