Next-Gen + Best-in-State · rank 27 · Chicago, Illinois · listed firm: Focus Partners Wealth
Identity & firm
- Firm — Focus Partners Wealth (high)
- “IA FOCUS PARTNERS WEALTH, LLC CRD# 159289 05/01/2024” — sec_finra_regulatory
- “Nick is a Senior Wealth Advisor and Portfolio Manager at Focus Partners.” — firm_official
- Parent company — Focus Financial Partners (medium)
- “Other Sites Focus Financial Partners Focus Advisor Solutions” — firm_official
- Firm type — independent_ria (high)
- “This individual is currently registered with 2 jurisdiction(s) and 0 SRO(s) through his or her employer(s).” — sec_finra_regulatory
- “IA Illinois Investment Adviser Representative Approved 05/01/2024” — sec_finra_regulatory
- Team name — gap: not_found_after_search
- Team size — gap: not_public
- CRD — 6518072 (high)
- “NICHOLAS DAVID ROUNDS (CRD# 6518072)” — sec_finra_regulatory
- “IA INTEROCEAN CAPITAL, LLC 136887 CHICAGO, IL 07/24/2015 - 10/14/2020” — sec_finra_regulatory
- Years experience — 10 (high)
- “He has 10 years of experience working closely with clients on various aspects of wealth management and investment strategy.” — firm_official
- “IA INTEROCEAN CAPITAL, LLC 136887 CHICAGO, IL 07/24/2015 - 10/14/2020” — sec_finra_regulatory
- Designations — CFA (high)
- “Professional Certifications CFA – Chartered Financial Analyst” — firm_official
Book of business
- Team AUM ($M) — 3200 (high)
- “"Team Assets (Custodied)":"$3B"” — forbes_shook
- Account minimum ($M) — 0.5 (high)
- “"Minimum account size for new business":"$500K"” — forbes_shook
- Typical client net worth ($M) — 8.5 (high)
- “"Typical Net Worth of Relationships":"$2-15M"” — forbes_shook
- Client niche — generalist (medium)
- “In his role, he focuses on client asset allocations, investment planning, strategy, research and building strong relationships with clients.” — firm_official
- Custodians — gap: not_public
- Fee model — aum_fee (medium)
- “Services and personalized investment advice are only provided pursuant to an advisory agreement with the client.” — firm_official
- “This individual is currently registered with 2 jurisdiction(s) and 0 SRO(s) through his or her employer(s).” — sec_finra_regulatory
Positioning & marketing
- Website url — https://www.focuspartners.com/people/nick-rounds (high)
- “Nick Rounds CFA Senior Wealth Advisor, Portfolio Manager Email nick.rounds@focuspartners.com” — firm_official
- Value proposition (verbatim) — Your future is our focus ™. At Focus, we offer a personalized approach to wealth management, built around your goals, your values, and the life you're building. (medium)
- “Personalized Wealth Advice Your future is our focus ™ . At Focus, we offer a personalized approach to wealth management, built around your goals, your values, and the life you're building.” — firm_official
- “We provide more than financial plans—we help you prepare for life's big picture.” — firm_official
- Differentiators — Personalized approach built around client goals and values, Research-backed investment strategies, Family office and specialized planning services (CFO, tax, business management), Curated Lifestyle Services partner network, No.3 on USA TODAY's 2026 Best Financial Advisory Firms List (medium)
- “Through our carefully designed, research-backed investment strategies, we help” — firm_official
- “Our Lifestyle Services team embodies our mission by finding bespoke, highly qualified partners to be a resource for you every step of the way.” — firm_official
- Content marketing — none (medium)
- “Our clients enjoy access to a wealth of our continuously updated insights and educational resources.” — firm_official
- Has podcast — no (medium)
- “Nick is a Senior Wealth Advisor and Portfolio Manager at Focus Partners.” — firm_official
- Books published — 0 (medium)
- “Nick earned a Bachelor of Science in Finance from North Illinois University; he is a CFA® charterholder and a member of the CFA® Society of Nashville.” — firm_official
- Linkedin url — https://www.linkedin.com/in/nick-rounds-cfa-1a84a459 (low)
- “Nick Rounds, CFA - InterOcean Capital, LLC” — social_or_third_party_db
- Social presence — none (low)
- “We do not provide individualized stock recommendations over social media.” — firm_official
- Press awards — Focus Partners ranked No. 3 on USA TODAY's 2026 Best Financial Advisory Firms List (firm-level, not individual) (low)
- “Focus Ranked No. 3 on USA TODAY’s 2026 Best Financial Advisory Firms List | Learn More” — firm_official
Visual brand
- Has distinct logo — no (high)
- Logo url — https://focus-financial.transforms.svdcdn.com/production/images/site/New-Focus-Logo-for-Website_2026-04-02-184405_qlqj.png?w=2470&h=497&auto=compress%2Cformat&fit=crop&dm=1775155445&s=705d877c3cb67793eac04f86c362d9b1 (high)
- Visual brand notes — Corporate Focus Partners identity; clean sans-serif type, minimal chrome, single wordmark in header and footer, individual headshot on plain background with no team-level color or imagery treatment. (medium)
- “<img class="block m-0 w-full h-auto" src="https://focus-financial.transforms.svdcdn.com/production/images/people/Rounds_Nick_bgd.jpg?w=653&h=680&q=82&auto=format&fit=crop&crop=top&dm=1776195985&am” — firm_official
