Top Wealth + Best-in-State · rank 1 · Denver, Colorado · listed firm: Sparks Financial | Northwestern Mutual
Identity & firm
- Firm — Sparks Financial (high)
- “Bradley Prothro, Scott G Sparks, Taven Sparks, Scott P Theodore, Jessica Rachel Veitch, Nathan Colborn, Carter Dillon, Colton James Duffy, Kathleen Ann Durcan, Peter B Egan, Annelise Grace Eicholzer, Lynn Emily Emeott, M” — firm_official
- Parent company — Northwestern Mutual (high)
- “Sparks Financial is not a registered investment adviser, broker-dealer, insurance agency or federal savings bank. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, W” — firm_official
- “NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC” — sec_finra_regulatory
- Firm type — insurance_bd (high)
- “NORTHWESTERN MUTUAL INVESTMENT SERVICES, LLC” — sec_finra_regulatory
- “Sparks Financial is not a registered investment adviser, broker-dealer, insurance agency or federal savings bank. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, W” — firm_official
- Team name — Sparks Financial (high)
- “Meet the Sparks Financial Advisory Teams across Denver, Dallas/Fort Worth, and Des Moines: executive leaders, advisors, strategy, and operations.” — firm_official
- Team size — 38 (medium)
- “He leads a team of 38 professionals, including 9 partners, with a combined 375 years of experience.” — social_or_third_party_db
- CRD — 2227190 (high)
- “2227190 SCOTT GLEN SPARKS” — sec_finra_regulatory
- Years experience — 36 (high)
- “Scott began his career at Northwestern Mutual as a college intern and has been a full-time Wealth Management Advisor with the firm since 1990.” — firm_official
- Designations — ChFC, other:CLU, other:RICP (high)
- “"Designations":{"PartialID":"","Value":"["CLU®","ChFC®","RICP®"]"}” — firm_official
- “
- Chartered Life Underwriter (CLU®)
Book of business
- Team AUM ($M) — 1700 (high)
- “Team Assets (Custodied)": "$1.7B"” — forbes_shook
- “The firm manages more than $2.5 billion in assets and nearly $5 billion in death benefit.” — social_or_third_party_db
- Account minimum ($M) — 3 (high)
- “Minimum account size for new business": "$3M"” — forbes_shook
- Typical client net worth ($M) — 30 (high)
- “Typical Net Worth of Relationships": "$10-50M"” — forbes_shook
- Client niche — multigenerational families (high)
- “As a multi-generational firm serving multi-generational families, we pair the scale of an established firm and the continuity of our partnership structure with nationally recognized expertise and the personal attention o” — firm_official
- “His primary objective is to help clients define, build, and enjoy prosperous lives across multiple generations.” — firm_official
- Custodians — gap: not_applicable
- Fee model — fee_plus_commission (medium)
- “Depending on the products and/or services being recommended or considered, refer to the appropriate disclosure brochure for important information on the Northwestern Mutual Wealth Management Company, its services, fees a” — firm_official
- “Sparks Financial is not a registered investment adviser, broker-dealer, insurance agency or federal savings bank. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, W” — firm_official
Positioning & marketing
- Website url — https://www.sparks-financial.com/ (high)
- “” — firm_official
- Value proposition (verbatim) — As your wealth grows, so do the decisions, relationships, and responsibilities that come with it. At Sparks Financial, our role is to bring clarity and structure to that complexity, ensuring that every strategy is developed in the context of your full financial picture, so decisions aren't being made in isolation. (high)
- “As your wealth grows, so do the decisions, relationships, and responsibilities that come with it. At Sparks Financial, our role is to bring clarity and structure to that complexity, ensuring that every strategy is develo” — firm_official
- “Wealth management and financial planning in Denver, CO. Sparks Financial helps you define, build, and enjoy a prosperous life across generations.” — firm_official
- Differentiators — multi-generational firm serving multi-generational families, partnership structure providing continuity across generations, scale of an established firm plus personal attention of dedicated advisory teams, integrated plan coordinating full financial picture so decisions aren't made in isolation, nationally recognized expertise (Barron's, Forbes, Denver Business Journal) (high)
- “As a multi-generational firm serving multi-generational families, we pair the scale of an established firm and the continuity of our partnership structure with nationally recognized expertise and the personal attention o” — firm_official
- “Our approach delivers an integrated financial plan and a coordinated, managed wealth strategy tailored to your goals at every life stage.” — firm_official
- Content marketing — active (medium)
- “Sparks Financial insights on wealth planning, investing, and market commentary to help you make informed, confident financial decisions.” — firm_official
- “"Headline":{"PartialID":"","Value":"In The News & Market Commentary"}” — firm_official
- Has podcast — no (medium)
- “Sparks Financial insights on wealth planning, investing, and market commentary to help you make informed, confident financial decisions.” — firm_official
- Books published — 0 (medium)
- “Scott began his career at Northwestern Mutual as a college intern and has been a full-time Wealth Management Advisor with the firm since 1990. Over the years, he has built a distinguished wealth management team that cons” — firm_official
- Linkedin url — https://www.linkedin.com/in/scottsparks-sparksfinancial/ (medium)
- “Scott Sparks - President & CEO, Sparks Financial” — social_or_third_party_db
- Social presence — linkedin_active, youtube, instagram (high)
- Press awards — Barron's 2026 Top 1,500 Financial Advisors (#14 in Colorado), Denver Business Journal recognition (medium)
- “Over the years, he has built a distinguished wealth management team that consistently earns top industry accolades, including recognition from Barron's, Forbes, and the Denver Business Journal.” — firm_official
- “Barron's 2026 Top 1,500 Financial Advisors list” — professional_press
Visual brand
- Has distinct logo — yes (high)
- “"overrides":{"Logos":[{"IsColor":false,"IsPCG":false,"IsPrimary":false,"IsTransparent":true,"IsWhite":false,"SubType":null,"Type":"Web","URL":"https://media.northwesternmutual.com/images/field/team/216/logos/96ad2f26-643” — firm_official
- Logo url — https://media.northwesternmutual.com/images/field/team/216/logos/3342df38-05f1-4571-522e-fea38398f03d.png (high)
- “{"IsColor":false,"IsPCG":false,"IsPrimary":true,"IsTransparent":true,"IsWhite":false,"SubType":null,"Type":"Web","URL":"https://media.northwesternmutual.com/images/field/team/216/logos/3342df38-05f1-4571-522e-fea38398f03” — firm_official
- Visual brand notes — Navy all-caps serif wordmark beside a gold circular 'SF' monogram; transparent PNG, restrained corporate palette of navy, gold and light gray. Site uses navy/light-gray alternating sections and client-portrait video imagery. (high)
- “"BackgroundColor":{"HelpText":"Background colors alternate between white and light gray by default. Use this setting to override a sections inherited background color. Text, Links, Buttons and Accent change color with ba” — firm_official
- “{"IsColor":false,"IsPCG":false,"IsPrimary":true,"IsTransparent":true,"IsWhite":false,"SubType":null,"Type":"Web","URL":"https://media.northwesternmutual.com/images/field/team/216/logos/3342df38-05f1-4571-522e-fea38398f03” — firm_official
